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Denver company tells story of product in Oscars nominee gift bags four years running

Owner and creator Stacy Flax gives Denver7 a tour and shares more details about popular item
CO company tells story of product in Oscars nominee gift bags 4 years running
Stacy at Bored Rebel headquarters in Denver
Stacy solved the problem of seeing a graphic under a dress shirt
One of Bored Rebel's most popular shirts
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DENVER, CO — On the second floor of what used to be a Catholic high school in Denver, Stacy Flax has learned to reach for the stars.

"I think I’m a perfect example of you can make big changes and now I can’t believe this is what I get to do with my life," Flax said.

What she gets to do with her life is to create the world’s first graphic T-shirt you can wear under a dress shirt without it being visible.

Stacy solved the problem of seeing a graphic under a dress shirt

"What I discovered is if I turned the words vertical and I put it down the center, then it falls under that thick part of the fabric by the buttons which is four times as thick as the rest of the shirt," Flax said.

Her company Bored Rebel is the medicine Flax needed after burnout in a corporate job.

"Bored Rebel has healed me," Flax said. "I get pretty emotional when I look back and think about where I was because it was a pretty dark place and I would not have imagined I’d be brave enough to be able to put myself out there like this."

Stacy at Bored Rebel headquarters in Denver

Look around her Bored Rebel headquarters inside the old high school and on the surface, you'll see blackboards lining the walls. But you’ll quickly learn everything behind that is Flax's art, heart and soul.

From the blackboards to the red carpet, this is the fourth year the Academy Awards have come calling for Bored Rebel to be a part of the Oscars gift bags.

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Denver

Denver based T-shirt business featured in this Sunday's Oscar nominee gift bags

Nicole Brady

"The first year I was blown away I cried, the fourth year feels particularly special," Flax said.

Twenty-five Oscar nominees found Stacy’s shirts in their gift bags Sunday.

"'Champagne will fix it' — one of our most popular ones, and we gave that to Kate Hudson and Emma Stone," Stacy said, "We just try to research as much as possible and figure out what their personality is and what they’ll love. So 'Exhale' we gave to Elle Fanning because she's a big yoga fan... My dogs think I’m awesome—that’s what we gave to Leonardo DiCaprio. Anytime we can find out one of the nominees loves dogs, that’s the one we give."

One of Bored Rebel's most popular shirts

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Denver7 | Your Voice: Get in touch with Mike Castellucci
Denver7’s Mike Castellucci covers stories that have an impact in all of Colorado’s communities, but specializes in reporting on community connections. If you’d like to get in touch with Mike, fill out the form below to send him an email.