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Salvation Army’s Red Kettle Campaign goes virtual

Posted at 10:29 AM, Nov 25, 2020
and last updated 2020-12-01 16:21:51-05

The Salvation Army’s Red Kettle Campaign aims to raise $850,000 for those in need in the metro Denver area this holiday season. Typically, Denver7 news anchors and reporters would join Salvation Army staff and volunteers in front of stores ringing bells and encouraging contributions, but 2020 looks a bit different. Click here to check out the Denver7 Salvation Army Virtual Red Kettle.

Due to the closing of retail stores, consumers carrying less cash and coins, and the decline in foot traffic, The Salvation Army could see up to a 50% decrease in funds raised nationally through the Red Kettles, which would limit its capability to provide services for the most vulnerable. That’s a big problem, because this year the need is greater than ever with many still out of work due to the pandemic.

The Salvation Army is making up for fewer physical red kettles in front of stores and on street corners due to the pandemic, with the Virtual Red Kettle. It gives donors the traditional experience of giving at a red kettle – you’ll hear a bell ring when you donate – with the added safety of social distancing.

Denver7 is hosting a virtual Red Kettle to support The Salvation Army and those they serve. Click here to donate and help rescue Christmas for a family need.

Money raised during the Red Kettle Campaign is a critical source of funding for programs and services including meals, toys and other holiday support for those in need, along with funding for food pantries, social services, and education programs throughout the year.

In addition to the virtual Red Kettles, bell ringers can be seen in person at some stores through Christmas Eve. The Salvation Army is taking extra precautions to keep bell ringers and customers safe this year including but not limited to mandatory masks, social distancing and regular cleaning of the kettle. Donors also have the option to give via ‘Kettle Pay,’ which provides the ability to give with Apple Pay or Google Pay. The Salvation Army has placed smart chips and QR codes on red kettle signs across the country, allowing shoppers to simply “bump” or scan their phones to make a digital donation.

“We’ve seen an increased need across the board this year,” says Major Mike Dickinson, The Salvation Army Intermountain Divisional Commander. "The red kettles give our community the opportunity to drop in a little change and help our neighbors in need. We are fortunate to live in such a caring and supportive place and we’re asking our friends to help us reach our goals. Every penny counts.”

To learn more about the Red Kettle Campaign and the work of The Salvation Army, visit www.denver.salvationarmy.org.