DENVER – While continuing to seek a long-term sponsor, the Denver Broncos’ stadium will be temporarily renamed “Broncos Stadium at Mile High," the team announced Wednesday.
The name change was approved after a request from the team to the Metropolitan Football Stadium District board, which approved the change at a meeting Wednesday morning.
The new name will be temporary as the team seeks a new sponsor for the stadium.
“With the season fast approaching, we’re pleased that the MFSD has approved the temporary name of ‘Broncos Stadium at Mile High.’ While fans will notice some new signage going up around the stadium reflecting this change, we remain completely focused on securing a long-term naming rights partner,” Broncos Chief Commercial Officer Mac Freeman said in a statement.
“We’ve had many productive conversations and are confident we’ll identify the right partner, which is critical for ongoing improvements to our stadium. In this interim period, we’ll continue to provide all the necessary resources to ensure our stadium remains a great place for fans and one of the top facilities in all of sports,” Freeman added.
The Broncos have held the naming rights to the stadium since 2016, after former owner of the rights, Sports Authority, went bankrupt. The “Sports Authority Field at Mile High” sign finally came down earlier this year.
