David's Bridal planning to file for bankruptcy

Posted at 1:00 PM, Nov 17, 2018

An alert for any brides-to-be: the wedding dress retailer David's Bridal announced this week it's planning to enter bankruptcy.

So will brides with current orders be left out in the cold?

David's Bridal CEO Scott Key said in a statement that for now the company's 300 stores will continue to operate and honor all orders and appointments.

Jane Billingsley — who helps put together weddings at The Chapel in Nashville — says she can see why the wedding dress retailer may be facing tough financial times as more people buy wedding dresses online, or buy non-traditional styles.

"This millennial generation is coming up with things and it's like OK, we personalize it," Billingsley said.

Billingsley says of the brides she sees, four out of five use David's Bridal in picking out a dress.