Transgender activists and allies had publicly urged Proctor & Gamble to redesign its pad wrapper without the gender symbol, a circle atop a cross. Among their arguments were that not all people who menstruate are women and that not all women menstruate.
The change is the latest in a series of actions companies and governments are taking to affirm the identities of transgender people as transgender equality activism surges. Companies including Lyft , Mastercard , and Tinder are making similar moves.
"For over 35 years Always has championed girls and women, and we will continue to do so," Proctor & Gamble said Tuesday in a statement. "We're also committed to diversity & inclusion and are on a continual journey to understand the needs of all of our consumers."
Getting periods can be a dysphoric experience for transgender and nonbinary people , especially because of the way that periods are generally discussed and addressed as something that only happens to people who are assigned women at birth.
Proctor & Gamble has not said when the design change will happen.
"We routinely assess our products, packaging, & designs, taking into account consumer feedback, to ensure we are meeting the needs of everyone who uses our products," the company's statement said.