Peyton's chicken parm jingle back in new ad

Posted at 12:34 PM, Sep 10, 2015
and last updated 2015-09-10 14:34:29-04

Last year, Denver Broncos quarterback Peyton Manning had people across the country singing, "Chicken parm you taste so good" thanks to an ad for Nationwide insurance.

This year, Manning is back with a new version of the jingle singing about queso, getting lost and of course, chicken parm is back, but this time, someone else steals Payton's chicken parm line.

In the ad, Manning is watching a cooking show featuring -- you guessed it -- chicken parmesan.

He hums, "Never seen this one before." Then the lady on screen sings Manning's line, "Chicken parm you taste so good." Manning's response? "I like it."

Manning also makes fun of himself in the ad.

While playing with a bobble doll, he sings, "Do I really look like this?"

The new ad will debut during Thursday Night Football tonight on NBC and will run throughout the season.

“The original ‘Jingle’ ad was one of the highest performing television ads in the history of our brand,” said Nationwide chief marketing officer Terrance Williams. “It became so engrained in pop culture that people would speak to Peyton using the jingle when they would see him. We used those experiences to develop this new ‘Jingle’ themed advertising.”

“I was really amazed by how much fans embraced the first ‘Jingle’ ad,” said Manning. “I think this latest version of the ad will really capture just how much Nationwide’s jingle has become part of my everyday life.”

Nationwide says it will "refresh" the ad with new Peyton “Jingle” moments throughout the season.