Luxury car manufacturer Mercedes-Benz revealed their new state-of-the-art display screen that spans the entire dashboard ahead of CES, which begins Jan. 11.
The new MBUX (Mercedes-Benz User Experience) Hyperscreen is a 56-inch curved touchscreen that will be included in the upcoming all-electric EQS EV model, which is scheduled to roll off the Mercedes line later this year.
This new digital dashboard looks like a space-age cockpit with its sleek design and integrated technology features.
Covering almost the entire dashboard area, the Hyperscreen provides a variety of integrated technology options for both the car’s driver and front-seat passenger. Up to seven individual profiles can be programmed into the Hyperscreen, and each one can be customized. Drivers and passengers will control features such as navigation, media and their phone through the Hyperscreen.
Beyond the striking visuals of this giant multimedia dashboard lies the “brain and nervous system of the car,” said Sajjad Khan, CTO and member of the Board of Management of Mercedes-Benz AG, in a press release. It doesn’t just control the car’s entertainment and navigation; it can learn the driver’s preferences and make suggestions, “without the occupant needing to click or scroll anywhere,” Kahn said.
For example, once a driver’s profile is loaded, the Hyperscreen’s AI learns to anticipate his or her choices. If the driver typically makes a phone call on the way home at a certain time a day to one person, the car will display that person’s contact information and ask if the driver wants to make the call. Other intuitive features include a hot-stone massage function, heated seat and steering wheel options, and customized suspension heights.
With all of the bells and whistles, wouldn’t it be easy for drivers to get distracted with lots of scrolling through apps and functions? The system is voice-activated, and Wagener said the Hyperscreen’s “zero layer” technology, which eliminates the need for the driver to go through submenus, solves the distraction problem.
“Our zero layer is another example of the ease of operation, where the most important and most commonly used interactions can be operated on a single, top-level,” Wagener said. “You rarely have to dive into submenus and thus shorten the interaction time. This is a continuation of intuitive operation and is part of the ’emotional intelligence’ of our Mercedes-EQ brand.”
Mercedes posted a premiere of the Hyperscreen on YouTube that gives you a taste of how it functions (albeit without the car):
What do you think of having such a large digital screen in a car?
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