A forgotten password could be costing retailers a sale.
A new survey of more than 1,000 Americans from marketing firm Hosting Advice finds 51% have abandoned an online purchase because they could not remember a password or had trouble logging in.
Gen Z shoppers are the quickest to bail, with 72% saying they have walked away from a purchase over login problems.
That compares with 37% of baby boomers.
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Only 17% of Gen Z respondents say they prefer traditional passwords.
Many say they would rather use Face ID or fingerprint logins.
